From Community Roots to an AI Powerhouse.
This is the definitive story of our evolution. Scroll to begin.
We launched as "Gro," founded by a team of seasoned operators from ShareChat, Glance, and Zepto. Our mission was to solve the "leaky bucket" of problems for India's Gen-Z creators—low ROI, lack of guidance, and unpredictable income. We hypothesized that a strong, gamified community could be the engine for their growth.
Our MVP on Telegram rapidly grew to 750+ creators, validating this core need. We supercharged engagement with gamified hashtag challenges, generating over 1,200 videos in the first month and achieving a sticky ~20% D30 retention rate as creators genuinely felt "part of a family." Early partnerships with music labels like Sony Music provided exciting content for these challenges.
This traction allowed us to secure a ₹7 crore seed round led by Silverneedle Ventures, with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and prominent angel investors like Arjun Vaidya, Ankit Kedia and Rajesh Sawhney.
We monetized through Branded Hashtag Challenges for clients like OTO capital & VAMA, offering authentic UGC at unprecedented scale.
This model pointed to a highly profitable future with ~100% gross margins and a massive cost advantage over the entire agency ecosystem.
We observed a critical market reality: over 75% of marketing budgets were flowing into Google/Meta with rising CACs and debilitating creative fatigue. The real, universal pain point wasn't just content creation; it was efficient, scalable customer acquisition. We made our most pivotal decision: rebrand as Hypergro and build an AI-powered adtech platform to solve this billion-dollar problem.
Our algorithmic engine analyzed brand assets to generate rich audience personas and pinpoint high-value lookalike segments with precision.
This creative engine matched brands with authentic creators from our 250K+ community, producing UGC ads that we observed performed 5x better than standard influencer content.
Our AI media buyer automated campaign launches, A/B testing, and 24/7 optimization, acting as a tireless performance marketer to maximize ROAS.
The market validated our shift instantly. We achieved 3x revenue growth in two quarters (from ₹5 lakhs to ₹15 lakhs), became contribution margin positive, and saw our LTV:CAC ratio climb to a healthy 5:1. Client wins like a 1282% ROAS increase for a diamond retailer proved our impact.
Our focus on delivering measurable performance at scale attracted major clients and industry accolades, cementing our position as a serious player in the AI adtech space.
With a $1M Pre-Series A round secured and a stellar LTV:CAC ratio exceeding 10:1, we began our assault on the upmarket segment, setting a new goal of \$3M ARR.
We started building "Cursor for Ads," our self-serve SaaS platform, to capture the long tail of the SMB market. Concurrently, our core AI models were becoming exponentially smarter, now trained on a massive dataset of over 35M+ ad impressions and 38K+ video creatives. To execute this ambitious GTM strategy, we professionalized our leadership, hiring key execs from industry titans like Eternal Capital & Kofluence.
Our recent Pre-Series A funding round has garnered significant media attention, highlighting our growth and market impact.
Our vision is to build the definitive, end-to-end Marketing OS of the future. We are executing this through a focused, two-pronged strategy designed for global market domination and long-term defensibility.
This is our flagship offering, our engine for growth. It's an all-in-one platform covering the entire marketing lifecycle: from AI-driven market research and brief generation to creative production (including text-to-video and AI avatars), multi-channel automation, and real-time performance measurement. This is built for the complex needs of large-scale clients.
This is our engine for scale. A high-volume, low-touch, self-serve powerhouse designed to capture the vast, underserved SMB market. It will offer our core AI advertising tools through an affordable subscription model, following a "large volume, small checks" philosophy to build a wide user base and a valuable data moat.
This dual approach will fuel our aggressive international expansion into the US and Southeast Asia, solidifying our position as a global leader. We are no longer just selling a tool; we are selling a strategic advantage, saving our clients over 1,000 hours and ~$156K annually.
The pivotal moments, tough decisions, and core principles that shaped our journey and define who we are today.
This was our single most important decision. By shifting from a niche creator marketplace to solving the universal, high-stakes problem of customer acquisition, we unlocked a much larger addressable market and fundamentally changed our trajectory from a services-led company to a tech-first powerhouse.
High-growth demands evolution, even at the founding level. We managed amicable, board-supported transitions for co-founders Arijit (who chose to prioritize his family after the birth of his child) and Abhijeet (who opted for a more stable role to avoid burnout ahead of his marriage). This demonstrated our maturity, ensuring stability while strategically bringing in new leadership to match our scaling needs.
We have consistently leveled up our leadership at critical junctures, bringing in seasoned executives from industry giants like Eternal Capital & Kofluence. This wasn't just about filling roles; it was about acquiring the specific expertise needed to prepare for each new phase of growth, from startup to enterprise scale.